Sci-Fi style TV ad/short film with “magnetic liquid” guy












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Quite a while ago I saw on Youtube (?) a video, where we see from behind a glass a room for focus groups/interrogation/group therapy, with several people around a table taking turns and telling their stories, feelings whatever. But when it comes to the last guy, once he starts talking, the "camera" starts glitching as if because of some impulse, the guy becomes more and more frantic, and to the horror of the others he starts turning into some different shapes looking like black ferromagnetic liquid with spikes, needles etc., and this spiky blob jumps over the ceiling and the walls keeping to scream incoherently with the guy's voice. I remember some phrases were: "I'm the medium! I'm the message!".



In the end I realised it was kind of an ad for some mobile phone (?) or some big high-tech brand (Philips, Samsung?). I desperately need this visual reference for one project.










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  • en.wikipedia.org/wiki/The_medium_is_the_message?

    – Valorum
    Nov 29 '18 at 19:31











  • @Valorum - It certainly sounds like it's referencing McLuhan's statement.

    – RDFozz
    Nov 29 '18 at 19:34











  • Welcome to SFF.SE! Can you provide any additional information? In particular: do you remember when you saw the video? I gather that you think you saw it on YouTube, but it might have been elsewhere; was it definitely on the internet, or could it have been on television?

    – RDFozz
    Nov 29 '18 at 19:36











  • This question would be improved by going through the checklists here; How to ask a good story-ID question?

    – Valorum
    Nov 29 '18 at 20:02











  • Yes, I definitely saw it on the Internet, several years ago, I believe. I tried to search using these phrases and came up to this McLuhan's thing. And yes, the creators of the ad (?) did this on purpose as it was a part of the creative. The only other option where I could see it was "The Shots", periodical collection of awarded/cool/rising ads and creative works distributed among ad agencies.

    – user92071
    Nov 29 '18 at 20:05
















7















Quite a while ago I saw on Youtube (?) a video, where we see from behind a glass a room for focus groups/interrogation/group therapy, with several people around a table taking turns and telling their stories, feelings whatever. But when it comes to the last guy, once he starts talking, the "camera" starts glitching as if because of some impulse, the guy becomes more and more frantic, and to the horror of the others he starts turning into some different shapes looking like black ferromagnetic liquid with spikes, needles etc., and this spiky blob jumps over the ceiling and the walls keeping to scream incoherently with the guy's voice. I remember some phrases were: "I'm the medium! I'm the message!".



In the end I realised it was kind of an ad for some mobile phone (?) or some big high-tech brand (Philips, Samsung?). I desperately need this visual reference for one project.










share|improve this question

























  • en.wikipedia.org/wiki/The_medium_is_the_message?

    – Valorum
    Nov 29 '18 at 19:31











  • @Valorum - It certainly sounds like it's referencing McLuhan's statement.

    – RDFozz
    Nov 29 '18 at 19:34











  • Welcome to SFF.SE! Can you provide any additional information? In particular: do you remember when you saw the video? I gather that you think you saw it on YouTube, but it might have been elsewhere; was it definitely on the internet, or could it have been on television?

    – RDFozz
    Nov 29 '18 at 19:36











  • This question would be improved by going through the checklists here; How to ask a good story-ID question?

    – Valorum
    Nov 29 '18 at 20:02











  • Yes, I definitely saw it on the Internet, several years ago, I believe. I tried to search using these phrases and came up to this McLuhan's thing. And yes, the creators of the ad (?) did this on purpose as it was a part of the creative. The only other option where I could see it was "The Shots", periodical collection of awarded/cool/rising ads and creative works distributed among ad agencies.

    – user92071
    Nov 29 '18 at 20:05














7












7








7


1






Quite a while ago I saw on Youtube (?) a video, where we see from behind a glass a room for focus groups/interrogation/group therapy, with several people around a table taking turns and telling their stories, feelings whatever. But when it comes to the last guy, once he starts talking, the "camera" starts glitching as if because of some impulse, the guy becomes more and more frantic, and to the horror of the others he starts turning into some different shapes looking like black ferromagnetic liquid with spikes, needles etc., and this spiky blob jumps over the ceiling and the walls keeping to scream incoherently with the guy's voice. I remember some phrases were: "I'm the medium! I'm the message!".



In the end I realised it was kind of an ad for some mobile phone (?) or some big high-tech brand (Philips, Samsung?). I desperately need this visual reference for one project.










share|improve this question
















Quite a while ago I saw on Youtube (?) a video, where we see from behind a glass a room for focus groups/interrogation/group therapy, with several people around a table taking turns and telling their stories, feelings whatever. But when it comes to the last guy, once he starts talking, the "camera" starts glitching as if because of some impulse, the guy becomes more and more frantic, and to the horror of the others he starts turning into some different shapes looking like black ferromagnetic liquid with spikes, needles etc., and this spiky blob jumps over the ceiling and the walls keeping to scream incoherently with the guy's voice. I remember some phrases were: "I'm the medium! I'm the message!".



In the end I realised it was kind of an ad for some mobile phone (?) or some big high-tech brand (Philips, Samsung?). I desperately need this visual reference for one project.







story-identification tv






share|improve this question















share|improve this question













share|improve this question




share|improve this question








edited Nov 29 '18 at 19:32









Valorum

401k10529183146




401k10529183146










asked Nov 29 '18 at 19:25









user92071user92071

362




362













  • en.wikipedia.org/wiki/The_medium_is_the_message?

    – Valorum
    Nov 29 '18 at 19:31











  • @Valorum - It certainly sounds like it's referencing McLuhan's statement.

    – RDFozz
    Nov 29 '18 at 19:34











  • Welcome to SFF.SE! Can you provide any additional information? In particular: do you remember when you saw the video? I gather that you think you saw it on YouTube, but it might have been elsewhere; was it definitely on the internet, or could it have been on television?

    – RDFozz
    Nov 29 '18 at 19:36











  • This question would be improved by going through the checklists here; How to ask a good story-ID question?

    – Valorum
    Nov 29 '18 at 20:02











  • Yes, I definitely saw it on the Internet, several years ago, I believe. I tried to search using these phrases and came up to this McLuhan's thing. And yes, the creators of the ad (?) did this on purpose as it was a part of the creative. The only other option where I could see it was "The Shots", periodical collection of awarded/cool/rising ads and creative works distributed among ad agencies.

    – user92071
    Nov 29 '18 at 20:05



















  • en.wikipedia.org/wiki/The_medium_is_the_message?

    – Valorum
    Nov 29 '18 at 19:31











  • @Valorum - It certainly sounds like it's referencing McLuhan's statement.

    – RDFozz
    Nov 29 '18 at 19:34











  • Welcome to SFF.SE! Can you provide any additional information? In particular: do you remember when you saw the video? I gather that you think you saw it on YouTube, but it might have been elsewhere; was it definitely on the internet, or could it have been on television?

    – RDFozz
    Nov 29 '18 at 19:36











  • This question would be improved by going through the checklists here; How to ask a good story-ID question?

    – Valorum
    Nov 29 '18 at 20:02











  • Yes, I definitely saw it on the Internet, several years ago, I believe. I tried to search using these phrases and came up to this McLuhan's thing. And yes, the creators of the ad (?) did this on purpose as it was a part of the creative. The only other option where I could see it was "The Shots", periodical collection of awarded/cool/rising ads and creative works distributed among ad agencies.

    – user92071
    Nov 29 '18 at 20:05

















en.wikipedia.org/wiki/The_medium_is_the_message?

– Valorum
Nov 29 '18 at 19:31





en.wikipedia.org/wiki/The_medium_is_the_message?

– Valorum
Nov 29 '18 at 19:31













@Valorum - It certainly sounds like it's referencing McLuhan's statement.

– RDFozz
Nov 29 '18 at 19:34





@Valorum - It certainly sounds like it's referencing McLuhan's statement.

– RDFozz
Nov 29 '18 at 19:34













Welcome to SFF.SE! Can you provide any additional information? In particular: do you remember when you saw the video? I gather that you think you saw it on YouTube, but it might have been elsewhere; was it definitely on the internet, or could it have been on television?

– RDFozz
Nov 29 '18 at 19:36





Welcome to SFF.SE! Can you provide any additional information? In particular: do you remember when you saw the video? I gather that you think you saw it on YouTube, but it might have been elsewhere; was it definitely on the internet, or could it have been on television?

– RDFozz
Nov 29 '18 at 19:36













This question would be improved by going through the checklists here; How to ask a good story-ID question?

– Valorum
Nov 29 '18 at 20:02





This question would be improved by going through the checklists here; How to ask a good story-ID question?

– Valorum
Nov 29 '18 at 20:02













Yes, I definitely saw it on the Internet, several years ago, I believe. I tried to search using these phrases and came up to this McLuhan's thing. And yes, the creators of the ad (?) did this on purpose as it was a part of the creative. The only other option where I could see it was "The Shots", periodical collection of awarded/cool/rising ads and creative works distributed among ad agencies.

– user92071
Nov 29 '18 at 20:05





Yes, I definitely saw it on the Internet, several years ago, I believe. I tried to search using these phrases and came up to this McLuhan's thing. And yes, the creators of the ad (?) did this on purpose as it was a part of the creative. The only other option where I could see it was "The Shots", periodical collection of awarded/cool/rising ads and creative works distributed among ad agencies.

– user92071
Nov 29 '18 at 20:05










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This is a Nokia Maemo ad. It's a focus group, and one of the guys in it freaks out and starts glitching like you described while ranting about being the medium and the message. He's called Ash, posssibly alluding to the android that malfunctioned in Alien. Here it is:










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    This is a Nokia Maemo ad. It's a focus group, and one of the guys in it freaks out and starts glitching like you described while ranting about being the medium and the message. He's called Ash, posssibly alluding to the android that malfunctioned in Alien. Here it is:










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      This is a Nokia Maemo ad. It's a focus group, and one of the guys in it freaks out and starts glitching like you described while ranting about being the medium and the message. He's called Ash, posssibly alluding to the android that malfunctioned in Alien. Here it is:










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        This is a Nokia Maemo ad. It's a focus group, and one of the guys in it freaks out and starts glitching like you described while ranting about being the medium and the message. He's called Ash, posssibly alluding to the android that malfunctioned in Alien. Here it is:










        share













        This is a Nokia Maemo ad. It's a focus group, and one of the guys in it freaks out and starts glitching like you described while ranting about being the medium and the message. He's called Ash, posssibly alluding to the android that malfunctioned in Alien. Here it is:



















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        answered 2 mins ago









        WaltWalt

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